The culmination of a relationship that began more than 15 years ago has resulted in the leading real estate website-services provider, Reliance Network, joining forces with the industry expert in custom, integrated application development, BrokerTec Systems. The merger puts their clients at the forefront of sophisticated real estate marketing and lead acquisition technologies while still providing the high-end service they’ve come to appreciate.
Seattle, WA – January 9, 2013 – Leading application and website service provider Reliance Network and custom application development and systems integration company BrokerTec Systems are pleased to announce their merger which creates one of the real estate industry’s largest, full service website development and sales productivity software companies.
The merger results in a 50 percent increase in size as combined they now provide services to more than 110,000 real estate agents across North America. The company’s product line includes full-featured company and agent websites, business intranets, CRM tools, lead acquisition, lead management, website design, search engine optimization and automated email marketing services. The company also handles one of North America’s largest MLS inventories, with nearly 700 managed MLS and property databases.
“This is an exciting event and a positive step for our clients, our employees and our companies. Our greatest assets have always been our people, and by joining forces we are making a huge increase in the quality of that asset,” said Mike Bujnowski CEO of Reliance Network.
Reliance Network is one of the oldest and largest website application-service providers in the real estate industry today, now combined with BrokerTec Systems, the resulting firm is positioned to service agencies of every size in every location. The company will remain privately owned, which is a rarity in their industry. It also allows them to make decisions based solely on what will benefit their clients.
According to Mike Soroker, Chairman of Reliance Network: “This is a merger of two highly compatible firms. Our relationship dates back to the 1990s, and we have developed longtime personal friendships based on mutual respect. We share the same values and philosophies on doing business, with a common goal of producing excellent products for our clients, built on a foundation of honesty and integrity.”
Since their founding in 2008, BrokerTec Systems rapidly expanded as a full service systems integrator and application developer, delivering custom tailored software products and services to real estate brokerages and agents in the U.S., Europe and Pacific Rim. BrokerTec develops strategic partnerships with many of the industry’s top technology and software providers to help offer brokers more choice in products, research, education and support. These valued partner relationships are enhanced by the official formation with Reliance Network. Going forward, Reliance Network and BrokerTec Systems will work to expand their service offerings to clients nationwide.
“This merger is a perfect fit for our valued clients and our company’s strategic growth plans. It is a true reflection of our business philosophy, which is all about building smart, innovative products that provide real value for today’s modern consumers and real estate professionals. This will be among the keys to success for the future of our industry,” said Sean McRae, Founder of BrokerTec Systems and President of Reliance Network.
Reliance Network’s corporate headquarters has recently relocated from 108 Sydney, Holland, PA 18966 to 3633 136th Place SE, Suite 100, Bellevue, WA 98006; while the BrokerTec Systems division, administrative and accounting offices are located at 6830 SW Atlanta, Suite 100, Portland, OR 97223.
About Reliance Network
Reliance Network, which includes BrokerTec Systems, is now the industry’s go-to source for competitive real estate marketing, website and productivity software development, and full service support – including everything from company and agent websites to contact and lead management to full service training, support and virtual assistance. Reliance was founded in October of 2001, with its roots dating back to 1995, and now serves over 110,000 real estate agents, receives over 4 million unique site visits per month, and sends out over 6 million emails per month from agents to consumers. For more information, or to order online, visit www.reliancenetwork.com
About BrokerTec Systems
BrokerTec Systems specializes in the unique challenges and opportunities of integrating business technology in the real estate industry. With deep roots in large real estate brokerage operations, our principle partners have a core understanding and proven track record of developing innovative products for market leading real estate companies. Today, we offer one of the most successful and comprehensive product lines in North America. Our extensive catalogue of services is purposely designed to capitalize on the integration of distinctive real estate sales and marketing products with full service delivery and support. Our cooperative goal is to help modern real estate brokerages realize the added financial, competitive and operational benefits afforded by specialized technology development and integration.