Reliance Network and Logical Position Announce Partnership for Real Estate Industry

Logical + Reliance

Reliance Network and Logical Position’s partnership will provide additional SEO, SEM, and marketing opportunities for Reliance Network clients; real estate brokerages, offices and agents nationwide.

PORTLAND, Ore. — As part of its strategy to provide cutting-edge products to clients, Reliance Network, one of the largest suppliers of real estate business and technology solutions, has announced a newly formed partnership with Logical Position, a leading digital marketing agency with numerous accolades including an Inc. 500 company award, Google Adwords Premier SMB Partner and Bing Ads Elite SMB Partner.

“Our strategic partnership with Logical Position will have a substantial impact on our clients’ websites, providing an invaluable addition to our commitment to deliver the industry’s best real estate website platform,” said Sean McRae, CEO of Reliance Network. “The caliber of Logical Position’s results for SEM conversions, PPC, and online lead generation tactics, combined with our current SEO offerings, provide a marketing strategy our clients have wanted. This joint venture allows us to further enhance the SEO architecture of our mobile responsive websites and Search3.”

Logical Position is partnering with Reliance Network to provide its clients with additional options, including:

  • Paid Search Management, also known as Search Engine Marketing (SEM) or Pay Per Click Management (PPC), is the process of bidding through an auction for position on major search engines using Google AdWords and Bing Ads to generate visits and leads quickly and effectively.
  • Search Engine Optimization (SEO) is the process of creating on-page and off-page web content that bolsters the online presence of a website, increasing the authority of the website in order to rank higher organically (naturally) on major search engines without paying a per-click cost.

“We are actively working to expand upon the SEO capabilities of Reliance Network’s platform,” said Chris Vale, VP SEO & Chicago GM at Logical Position. “Our respective teams are joining forces to create a road map for substantial online impact, creating new digital marketing opportunities for real estate clients.”

About Reliance Network:
Reliance Network, is the industry’s go-to source for competitive real estate marketing, website and productivity software development, and full service support – including real estate company and agent websites (Real Estate Web Site Solutions), contact and lead management (Real Estate CRM) and full service training, support and virtual assistance. With deep roots in large real estate brokerage operations, Reliance has a core understanding and proven track record of developing innovative products for the world’s leading real estate companies. The cooperative goal is to help modern real estate brokerages realize the added financial, competitive and operational benefits afforded by a reliable technology partner. Founded in October 2001, with its roots dating back to 1995, Reliance Network operates in over 700 MLS markets, serving more than 100 leading brokers, receives over 4.8 million unique site visits per month, and sends out over 27 million CRM emails per month from agents to consumers. Headquartered in Lake Oswego, Ore.

For more information, visit

About Logical Position:
Logical Position (LP) is a digital marketing agency with over 100 full-time employees offering pay-per-click (PPC) marketing, search engine optimization and website design to more than 2,000 clients. LP has won consistent accolades as an Inc. 500 company, a Google Premier SMB Partner, a Bing Elite SMB Partner, a Fastest Growing Company (Portland Business Journal), a Top Workplace (The Oregonian), and a 100 Best Company (Oregon Business). Founded in 2010, the firm experienced 4,429 percent revenue growth from 2010 to 2015 despite recession challenges during the company’s launch. Headquartered in Lake Oswego, Ore., LP runs additional offices in Las Vegas and Chicago.

For more information, please visit and

BrokerTec Systems and Reliance Network Merger Expands Services to Over 110,000 Real Estate Professionals

The culmination of a relationship that began more than 15 years ago has resulted in the leading real estate website-services provider, Reliance Network, joining forces with the industry expert in custom, integrated application development, BrokerTec Systems. The merger puts their clients at the forefront of sophisticated real estate marketing and lead acquisition technologies while still providing the high-end service they’ve come to appreciate.

Seattle, WA – January 9, 2013 – Leading application and website service provider Reliance Network and custom application development and systems integration company BrokerTec Systems are pleased to announce their merger which creates one of the real estate industry’s largest, full service website development and sales productivity software companies.

The merger results in a 50 percent increase in size as combined they now provide services to more than 110,000 real estate agents across North America. The company’s product line includes full-featured company and agent websites, business intranets, CRM tools, lead acquisition, lead management, website design, search engine optimization and automated email marketing services. The company also handles one of North America’s largest MLS inventories, with nearly 700 managed MLS and property databases.

“This is an exciting event and a positive step for our clients, our employees and our companies. Our greatest assets have always been our people, and by joining forces we are making a huge increase in the quality of that asset,” said Mike Bujnowski CEO of Reliance Network.

Reliance Network is one of the oldest and largest website application-service providers in the real estate industry today, now combined with BrokerTec Systems, the resulting firm is positioned to service agencies of every size in every location. The company will remain privately owned, which is a rarity in their industry. It also allows them to make decisions based solely on what will benefit their clients.

According to Mike Soroker, Chairman of Reliance Network: “This is a merger of two highly compatible firms. Our relationship dates back to the 1990s, and we have developed longtime personal friendships based on mutual respect. We share the same values and philosophies on doing business, with a common goal of producing excellent products for our clients, built on a foundation of honesty and integrity.”

Since their founding in 2008, BrokerTec Systems rapidly expanded as a full service systems integrator and application developer, delivering custom tailored software products and services to real estate brokerages and agents in the U.S., Europe and Pacific Rim. BrokerTec develops strategic partnerships with many of the industry’s top technology and software providers to help offer brokers more choice in products, research, education and support. These valued partner relationships are enhanced by the official formation with Reliance Network. Going forward, Reliance Network and BrokerTec Systems will work to expand their service offerings to clients nationwide.

“This merger is a perfect fit for our valued clients and our company’s strategic growth plans.  It is a true reflection of our business philosophy, which is all about building smart, innovative products that provide real value for today’s modern consumers and real estate professionals. This will be among the keys to success for the future of our industry,” said Sean McRae, Founder of BrokerTec Systems and President of Reliance Network.

Reliance Network’s corporate headquarters has recently relocated from 108 Sydney, Holland, PA 18966 to 3633 136th Place SE, Suite 100, Bellevue, WA 98006; while the BrokerTec Systems division, administrative and accounting offices are located at 6830 SW Atlanta, Suite 100, Portland, OR 97223.

About Reliance Network
Reliance Network, which includes BrokerTec Systems, is now the industry’s go-to source for competitive real estate marketing, website and productivity software development, and full service support – including everything from company and agent websites to contact and lead management to full service training, support and virtual assistance. Reliance was founded in October of 2001, with its roots dating back to 1995, and now serves over 110,000 real estate agents, receives over 4 million unique site visits per month, and sends out over 6 million emails per month from agents to consumers. For more information, or to order online, visit

About BrokerTec Systems

BrokerTec Systems specializes in the unique challenges and opportunities of integrating business technology in the real estate industry. With deep roots in large real estate brokerage operations, our principle partners have a core understanding and proven track record of developing innovative products for market leading real estate companies. Today, we offer one of the most successful and comprehensive product lines in North America.  Our extensive catalogue of services is purposely designed to capitalize on the integration of distinctive real estate sales and marketing products with full service delivery and support. Our cooperative goal is to help modern real estate brokerages realize the added financial, competitive and operational benefits afforded by specialized technology development and integration.

Featured Product of the Week: SEO and Targeted Online Advertising

At BrokerTec Systems, our real estate technology programs leverage the power of managed search engine optimization (SEO) and targeted online advertising to benefit our real estate and mortgage partners. We recently presented our SEO and targeted online advertising packages to a large group of marketing professionals within the Prudential Real Estate Network in Pittsburgh, Pennsylvania. While there, we showed the group how our programs will not only increase our clients’ internet leads, but improve their lead conversion with measurable closed sales.

SEO Management
BrokerTec SEO services bring value to our clients’ business in the form of high rankings and targeted traffic. We collaborate with our Realtor, broker and mortgage clients to define their objectives, engage in audience and keyword research, assess the competition, and deliver the results our clients need.

Targeted Online Advertising
Behavior-targeted ads are 45% more effective than traditional ad network runs, so we’ve partnered with leading behavioral ad networks to deliver targeted messages for our clients. We display online ads only to internet users whose search habits indicate an interest in property within our clients’ markets. Our clients control the amount they spend by setting the monthly budget, which determines the number of impressions delivered.

Program Highlights

• Rapidly identify all in-market home shoppers

• Position your company to dominate local internet

• Minimize dependence on large aggregators

• Maximize effectiveness of advertising spend

• Reduce the cost of obtaining qualified leads

• Re-target visitors and draw them back again

As close to ‘too good to be true’ as it gets! Don’t miss this opportunity!

For more information about the unique products like SEO and targeted online advertising that we can offer Realtors and other industry professionals, visit You may also call 877.231.3209 or schedule a demonstration of our revolutionary business solutions today.

Who is BrokerTec Systems?

Partner with BrokerTec Systems and join more than 40 leading brokerages and nearly 20,000 real estate professionals who utilize our business solutions every day. We have the custom technology tools you are looking for to stay on the cutting edge of today’s ever-changing real estate climate. 

From leading company and agent websites to extensive back office applications and automated prospecting tools, at BrokerTec Systems we offer business solutions that are tested and endorsed by top producing agents and industry-leading brokers across the country. Our services include:

–           Real estate website design & development services
–           Company and agent websites
–           Search engine optimization (SEO)
–           Custom MLS, IDX, RETS & CMA solutions
–           Real Estate Contact Management (CRM)
–           Automated prospecting and keep in touch
–           Online seller and listing activity reports
–           Business Forms and eSignatures
–           Market trend reporting
–           Online advertising strategies
–           Ad agency quality marketing resources
–           Social media solutions
–           Email services
–           State-of-the-art support and training
–           Experienced virtual assistance programs 

BrokerTec Systems, LLC specializes in the unique challenges of integrating business technology in the real estate and mortgage industries. Since 1993, BrokerTec Systems’ principle partners have a proven track record of developing, operating and marketing innovative products for mid to large size real estate companies and top real estate professionals. Today, BrokerTec Systems offer one of the most successful and comprehensive product lines in North America. BrokerTec Systems is currently working with more than 40 companies in the United States and Europe – companies ranging in size from 50 to more than 5,000 agents and employees looking for a high-tech competitive edge.

For more information about BrokerTec Systems, please call 877.231.3209 or contact us today. Visit to learn more.          

Featured Product of the Week: Social Media

If you’re reading this, you understand the importance of a company blog. Gone are the days of sipping your morning coffee as you sit and scan the headlines of the newspaper. Blogs and other social networking websites are the signs of the times. People are busier than ever and they want quick access to information that is easy to understand – this is especially true when it comes to real estate.

Company blogs are an essential part of real estate marketing in today’s world of web 2.0 and social media. Regular, rotating content and showing your real estate expertise is a big part of gathering an online following.

But, is it possible to spend your limited time focusing on selling homes, and letting the Internet work for you? Yes, it is! At BrokerTec Systems, we offer mini-blogs as the perfect business solution for busy real estate agents and mortgage professionals. Our mini-blogs are a quick, inexpensive solution to introduce you to the world of blogging, without bogging you down with hard-to-understand technology.

Mini-blogs are a great next step into the world of web 2.0. 

  • WordPress-developed for excellent Search Engine Optimization (SEO) and ease of use.
  • Social Media integration of your Facebook and Twitter accounts
  • Expandable – make your real estate blog as large or as small as you want – and grow it when the time is right to make it bigger.
  • Automated or not. Built-in feeds keep your real estate blog content fresh when you’re busy.
  • Pick from dozens of pre-built blog design templates that can be customized for your agent identity and look and feel.

Contact us today and get your Mini-blog started. Call 877.231.3209 or schedule a demonstration today. You may also visit us online at

Featured Product of the Week: Real Estate Web Design Services

In addition to the agent- and broker-centric business solutions we offer real estate agents and real estate companies across the country, we also provide custom agent website design and development services.

Whether you need eCommerce, Intranet development or simply a place to promote company information online, the BrokerTec Systems team will work with you to provide solutions that meet your needs.

These BrokerTec services include:

  • Web Design and Brand Identity
  • SEO-Focused Development
  • E-Commerce
  • Flash, Animation or Motion Graphics
  • Application and Report Design
  • Targeted Digital Advertising Banner and Portal Design

At BrokerTec Systems, our website development team is versed in JAVA, .NET and PHP application development. Our real estate design staff uses Adobe Creative Suite, including Photoshop, Fireworks, Illustrator, InDesign and Flash as well as SwishMax.

We also offer custom web design for Realtors® with our Agent Websites, which includes broker brand identity protection.

For more information about our web design services for companies of all sizes throughout the real estate and mortgage industries, please call 877.231.3209 or schedule a demonstration today. You may also visit