Reliance Network Hires Experienced Real Estate Software Sales Executive

LAKE OSWEGO, OR – September 14, 2016 – Reliance Network, a software developer that builds and integrates business technology for the real estate industry, has hired Gwyneth Iredale to join their team of real estate technology experts.

As the new Business Development and Client Relations Manager, Iredale brings over 25 years experience in software, of which eight years were specific to real estate, with a foundation in account management, branding and marketing.

“It’s an exciting time for Reliance Network and I am honored to represent this forward-thinking software developer. The company continually innovates technology that allows clients to connect more easily and effectively with home buyers and sellers, especially millennials,” explained Iredale. “I am surrounded by a talented team that’s well versed in the intersection of technology, real estate and home owners’ expectations.”

Most recently, Iredale was an Account Manager for enterprise software products at Symantec and Veritas, selling to IT directors and C-level executives. “Being able to speak on the same level as IT directors and CTOs at top real estate companies will allow me to better communicate the business value we bring with our software-as-a-service platform. I draw from my experience in real estate marketing software an understanding of our customers and their need for a robust solution that handles multiple database feeds and constant data manipulation with incredible attention to detail.”

“Gwyneth brings a fresh perspective and focus on marketing and business development, and expands account management services as we grow our client base. This supports our mission to continually evolve, staying agile for tomorrow’s fast changing demands, and to outpace and outperform the competition, reflecting the priorities and real needs of our clients,” said Sean McRae, CEO of Reliance Network. “Gwyneth will help give us visibility and acquire new clients while maintaining Reliance Network’s commitment to outstanding service.”

The company has relaunched a suite of responsive website marketing solutions and tools designed for and used by top real estate brokerages, sales professionals and their clients. “The updates to the BrokerCloud platform include ‘Search3’ for a responsive home search experience on any device; ‘CRM3’, our cloud-based client relationship management system integrated with lead management; prospecting automation; and more, making this the industry’s most comprehensive solution,” adds McRae.


The Keyes Company Unveils Refreshed Website with Innovative Search Platform

Miami, FL (June 28, 2016) – The Keyes Company is pleased to introduce the updated Keyes.com, our new brokerage website boasting a brand-new, innovative search platform with a touch-centric, mobile-to-Ultra HD experience. The entire responsively-designed site was created in partnership with Reliance Network, one of the largest suppliers of real estate business and technology solutions.

“With over 80% of all buyers using the internet in their home search process (2015 National Association of Realtors® Home Buyer and Seller Generational Trends), it is essential for us to provide a site that works for our consumers across all devices,” said Wendi Iglesias, Chief Information Officer for The Keyes Company. “We are committed to offering the best technology advancements in real estate to ensure we are providing the best online search experience for our visitors.”

Communication Devices

Within the new responsive design and search platform, consumers are able search by details important to their needs – including a specific neighborhood or school district boundary. They are able to take it a step further and define their desired location with our polygon tool. Furthermore, users have the ability to choose how they would like to view property search results, whether by map, photo gallery or a hybrid of both.

Additional features of Keyes.com allow consumers to view property information and market stats without leaving their property matches – streamlining their home search process and saving valuable time. Consumers can see property details in an overlay showing full listing information, spectacular images, inquiry submission, and ability to save a property they like as a Favorite in just ONE click and sign up to receive a dynamically generated market report with stats and trends on areas of interest.

About The Keyes Company:
The Keyes Company is a leader in the real estate industry. Independently owned and operated since, 1926, Keyes’ 35+ offices are distributed throughout six counties – Miami-Dade, Broward, Palm Beach, Martin, St. Lucie, and Volusia – with 2,500+ talented and dedicated Associates. In addition to our vast network of local Associates and experts, the Keyes family also expands your reach with the best Associates around the globe thanks to our partnership with Leading Real Estate Companies of the World®. For more information, visit www.Keyes.com

About Reliance Network:
Reliance Network, is the industry’s go-to source for competitive real estate marketing, website and productivity software development, and full service support – including real estate company and agent websites (Real Estate Web Site Solutions), contact and lead management (Real Estate CRM) and full service training, support and virtual assistance. With deep roots in large real estate brokerage operations, Reliance has a core understanding and proven track record of developing innovative products for the world’s leading real estate companies. The cooperative goal is to help modern real estate brokerages realize the added financial, competitive and operational benefits afforded by a reliable technology partner. Founded in October 2001, with its roots dating back to 1995, Reliance Network operates in over 700 MLS markets, serving more than 100 leading brokers, receives over 4.8 million unique site visits per month, and sends out over 27 million CRM emails per month from agents to consumers. Headquartered in Lake Oswego, Oregon.


Reliance Network and Logical Position Announce Partnership for Real Estate Industry


Logical + Reliance

Reliance Network and Logical Position’s partnership will provide additional SEO, SEM, and marketing opportunities for Reliance Network clients; real estate brokerages, offices and agents nationwide.

PORTLAND, Ore. — As part of its strategy to provide cutting-edge products to clients, Reliance Network, one of the largest suppliers of real estate business and technology solutions, has announced a newly formed partnership with Logical Position, a leading digital marketing agency with numerous accolades including an Inc. 500 company award, Google Adwords Premier SMB Partner and Bing Ads Elite SMB Partner.

“Our strategic partnership with Logical Position will have a substantial impact on our clients’ websites, providing an invaluable addition to our commitment to deliver the industry’s best real estate website platform,” said Sean McRae, CEO of Reliance Network. “The caliber of Logical Position’s results for SEM conversions, PPC, and online lead generation tactics, combined with our current SEO offerings, provide a marketing strategy our clients have wanted. This joint venture allows us to further enhance the SEO architecture of our mobile responsive websites and Search3.”

Logical Position is partnering with Reliance Network to provide its clients with additional options, including:

  • Paid Search Management, also known as Search Engine Marketing (SEM) or Pay Per Click Management (PPC), is the process of bidding through an auction for position on major search engines using Google AdWords and Bing Ads to generate visits and leads quickly and effectively.
  • Search Engine Optimization (SEO) is the process of creating on-page and off-page web content that bolsters the online presence of a website, increasing the authority of the website in order to rank higher organically (naturally) on major search engines without paying a per-click cost.

“We are actively working to expand upon the SEO capabilities of Reliance Network’s platform,” said Chris Vale, VP SEO & Chicago GM at Logical Position. “Our respective teams are joining forces to create a road map for substantial online impact, creating new digital marketing opportunities for real estate clients.”

About Reliance Network:
Reliance Network, is the industry’s go-to source for competitive real estate marketing, website and productivity software development, and full service support – including real estate company and agent websites (Real Estate Web Site Solutions), contact and lead management (Real Estate CRM) and full service training, support and virtual assistance. With deep roots in large real estate brokerage operations, Reliance has a core understanding and proven track record of developing innovative products for the world’s leading real estate companies. The cooperative goal is to help modern real estate brokerages realize the added financial, competitive and operational benefits afforded by a reliable technology partner. Founded in October 2001, with its roots dating back to 1995, Reliance Network operates in over 700 MLS markets, serving more than 100 leading brokers, receives over 4.8 million unique site visits per month, and sends out over 27 million CRM emails per month from agents to consumers. Headquartered in Lake Oswego, Ore.

For more information, visit www.RelianceNetwork.com.

About Logical Position:
Logical Position (LP) is a digital marketing agency with over 100 full-time employees offering pay-per-click (PPC) marketing, search engine optimization and website design to more than 2,000 clients. LP has won consistent accolades as an Inc. 500 company, a Google Premier SMB Partner, a Bing Elite SMB Partner, a Fastest Growing Company (Portland Business Journal), a Top Workplace (The Oregonian), and a 100 Best Company (Oregon Business). Founded in 2010, the firm experienced 4,429 percent revenue growth from 2010 to 2015 despite recession challenges during the company’s launch. Headquartered in Lake Oswego, Ore., LP runs additional offices in Las Vegas and Chicago.

For more information, please visit logicalposition.com and facebook.com/LogicalPosition.


Reliance Network and 3T CONSULTING Announce Partnership

Reliance Network selects 3T CONSULTING as the only approved and dedicated training system for their national platform.

Portland, Ore. – April, 2016 – Reliance Network, in working with its newly formed partner 3T CONSULTING, has announced a joint training program designed specifically for Reliance Network clients.

“With upcoming enhancements and new products being introduced, we knew it was time to increase our support and training reach to and for our clients” said Sean McRae, CEO. “Partnering with David Teefy and his company 3T CONSULTING is a perfect fit. Reliance Network has worked with “Teefy” since 2002 as an employee, client, and now partner. His in-depth knowledge of the Reliance Network products and system is a unique opportunity for us and our clients to benefit through his powerful and unique training and coaching programs.”

April marks the roll out of new training products for Reliance Network clients. 3T CONSULTING will offer the following powerful programs to benefit the knowledge, use and understanding of the Reliance Network platform, to help their clients and increase the market share of their local business.

3T Consulting

Training and Support programs include:

  • New Client Programs for Company/Region/Office onsite onboarding to Reliance Network
  • Individual Onsite office group programs (per day, weekly or throughout the year)
  • Administrator/trainers and Broker/owner training onsite
  • Online conferencing, video training unique to client needs.
  • Individual office and agent services to increase traffic, generate more opportunities and cultivate online consumers.

“The programs that are now available to Reliance Network clients have a proven record that span 14 years. Easy, fun and clearly what brokers and agents want; hands-on and in-person”, said David Teefy, president of 3T CONSULTING. “I’m very proud and honored to be the only authorized and approved, dedicated training vendor on their nationally provided platform.”

For more information
Contact David Teefy at davidteefy@gmail.com  | Call directly 404.313.0487 | Visit Facebook | Read more here!

About 3T Consulting:
3T delivers interactive, easy, fun and productive training and coaching programs thru the Reliance Network Platform. The company newly formed in 2016 provides knowledge that delivers 20 years of online experience and success thru its owner and founder David Teefy. “Teefy” as he is referred to was co-founder and co-creator of Comstock Net Services Inc. in 1994. The first online marketing/website systems for the real estate industry. In 2002 Teefy joined Reliance Network as product developer and trainer. Providing a unique and fresh perspective to increase their clients recruiting, retention, franchise sales and agent revenue streams using the product and tools. That experience combined with the real estate industry knowledge of 20 years has developed into a highly sought after training program specific to the Reliance Network client base.

 


Top Things New Homeowners Should Do Immediately

New Homeowners

 

Are you in the market for a new house? Whether you are looking for a first home or you are changing homes, make sure you take a moment to assess what needs to be changed in your new residence. Use this list as a reference for things you should do when you buy a new house.

Walk Through the House
You’ve just bought a new house – did the previous owner leave things behind? Did anything break during the move? Walk through the property and see what needs to be fixed, replaced or can be removed. This is also a good time to see if anything was left from the move. Be sure to check any outdoor areas as well, as garden pots, hoses, outdoor furniture and even trampolines can get left behind.

Change All the Locks  carpenter at door lock installation This should be a top priority. You might have received a few keys at closing, but who knows how many duplicate keys to your new home are out there. Change all locks on doors that have outside access. This is also a great time to reprogram any garage door openers/remotes/keypads as these things are often overlooked by new owners.

Change Your Address
It’s highly likely you’ll receive mail for the previous owner. Be sure to update your address with the Post Office, your employer, credit card companies, investment companies, all utility companies, and any other company or service you receive mail from. If you do receive mail for the previous owner, write “No Longer at This Address” on the envelope and place it back in the mailbox.

Change Batteries in Smoke and Carbon Monoxide Detectors
These things save lives, and there’s no guarantee that the previous owner practiced good upkeep on these vital parts of your home. Replace all the batteries in the detectors, and make sure to run a test on each detector to make sure it’s in working order. If the house is older, you might want to consider replacing the detectors for more current and up-to-date models. This is also a good time to locate any fire extinguishers in the house, or make a plan on where to place fire extinguishers. Check that the extinguishers are still charged and in working order.

Learn and Label Fuse/Panel BoxCircuit breaker box
You’ve purchased a home – it’s important you understand how it runs! The electrical panel handles all the electricity in your house, and it’s important to know where it’s located in the home and which outlet each circuit goes to. Sometimes the previous owner has already done this for you, but if not, you can do it manually by turning off one breaker at a time and checking which room or rooms have gone dark. It’s also important to locate the main disconnect, which handles all the power to the house and is used in emergency situations.

Put Flashlights in Every Room
No one anticipates the power going out, but it’s best to be ready if it happens. You can buy flashlights are your local hardware or big box store. LED flashlights will last for a long time, and they provide a large amount of light compared to their size. Be sure you have spare batteries, and make sure you have a flashlight in the high traffic areas of your home: kitchen, bedrooms, main bathroom and garage. Flashlights are not only useful when the power is out, but they also come in handy for basic improvement projects and when you need extra light.

Heating PipesLearn Where the Main Water and Gas Shutoffs Are
You have a water leak or a gas leak – do you know how to turn off the water or the gas into the house? Locating the main water and gas shut offs before an emergency will save you time and could possibly save your life. It’s just general good homeowner practice to know where these important fixtures are. The main water shutoff should be located near the water meter, which is either located outside in a warmer climate area and inside in a cooler climate area. If you have natural gas in your home, the main shutoff valve will be located just before the gas meter.

Find The Sewer/Water Lines and Septic Tank
As a homeowner, you’ll likely (at some point) want to do updates to your home. These updates can also include construction in the yard. It’s important to know where your home’s sewer and water lines/pipes are in the yard so you avoid hitting them during any demolition – most of the time, if you hit one on your property, you’re responsible for fixing it, not the utility company. If your new home is on a septic system, it’s incredibly important to know where the septic tank is located and where any septic lines are in the yard.

Clean All Major AppliancesHands cleaning refrigerator.
Unless you’re purchasing brand new appliances for your home, it’s a smart decision to clean all of the major appliances in your new home. These include: oven, refrigerator/freezer, washing machine, dishwasher, and any other large appliances. A fresh clean not only gets rid of any germs and bacteria, but it also makes your new home fresh and ready for you and your family. Another important thing to replace: toilet seats. We’ve all used public restrooms before, but your home is not a public restroom. Get new toilet seats from your local hardware store. But if you’re okay with the ones you inherited, make sure you give them a good deep clean!


Budget Friendly Curb Appeal Ideas Done in a Day

CurbAppeal

 

88 percent of homebuyers begin the process online, looking at pictures on the listing site. Good photos and real curb appeal help entice buyers to check out your house in person. You want to make a great first impression, so don’t feel scared to make a statement — you want buyers to fall in love with your house. The fixes below are minor and budget friendly enhancements that can be done in a day to help make your house more inviting and appealing, and help get potential buyers to schedule a showing!Glam the Front Door

Glam the Front Door
The entry is a huge focal point for potential buyers, especially when it’s one of the first things they see. Create appeal by cleaning the front door — wipe it down, remove dirt, update the color with some paint. The front door should play off a home’s interior: add a kick plate, swag or a seasonal wreath to reflect the interior style of the house.

Create Symmetry
It is known that humans find symmetry beautiful – symmetry is attractive to the human eye, especially in nature. Symmetry is also appreciated in the design world for its familiarity, balance and it works with every style. Using symmetry to entice potential buyers is a quick and cost-friendly tool to the home seller: compose light fixtures, plants and front-door accents based on symmetry to Symmetrycreate welcoming and inviting entryways and boost the house’s curb appeal.

Makeover the Mailbox
If you have a mailbox, it can be a great way to accent your house and add a little touch of personality. If you’re going to replace the box, pick one that mimics the style and trim of the house. You also have the option of dressing up a mail box by painting the post to match the house’s exterior color, or you can surround it with flowers or other plants.

Add Outdoor Lighting
A quick, easy, and budget friendly way of adding appeal to the outside of your house is to add outdoor lighting. Outdoor lighting adds a little something extra, and it can also provide safety and security. Homeowners have many options for lighting, from wired to solar, and lights can be purchased at many retailers and hardware stores. Install landscape lighting along paths and trees.Outdoor Lighting

Patch Up the Grass
Pets, animals, weather and other events at your house can take a toll on your yard’s grass, and most buyers will notice a lawn that looks like it’s on its last leg. Cut out any dead spots and replace with sod, or, if you have time, replant with seed. If you live in a non-drought area, turn on the sprinklers: a lawn needs at least 1″ to 1 ½” of water per week and should be watered deeply 2-3 times per week.

Install Window Boxes
Window boxes can be a really budget friendly way to liven up the outside of a house. They help play up windows, and they can add a pop of color by way of plants or flowers. For a traditional look, choose boxes made of copper or iron, and pick painted wood for more of a cottage feel. Use a window box to play with flowers that will suit the lighting in the yard and the color scheme of the outside.

Renew Planters and Beds
Poorly maintained planters and flower beds can be a big letdown to potential buyers – especially when many view poor upkeep as an indication of what a house may look like inside. Be sure to prune overgrowth, pull weeds, plant extra flowers and add new mulch to restore life and color depleted by the sun and harsh weather. Adding a border around flower beds or along paths can be a great addition, and budget friendly. If your yard already has a border, Flower Bedclean and restore pieces that are worn or upgrade the stone altogether.

Another budget friendly fix you can do in less than a day is pressure washing any dirty siding, decks, patios, driveway or sidewalks. A pressure washer can be rented at any home improvement store for a small amount, and freshly washed pavement and siding can help make a home look revitalized. If you’re limited on outdoor space or have no yard, add some color by creating a container garden. These small gardens are easy to maintain and can easily be transported to your new residence once the sale is finalized. As a seller your top priority is getting the most out of your house — concentrating on small and easy fixes that are budget friendly can really help give your house that pop so many buyers look for.


Prepping Your Home for a Vacation

Prepping Your Home For a Vacation

Vacations are a time to relax and escape from regular life. When you’re miles from home, the last thing you want to worry about is the safety of your home. If you plan on taking a vacation this summer (or any time this year), here are some simple tips on prepping your home for a vacation.

Stop Your Newspaper and Mail Mail
One sure sign of being absent from your home is a pile of newspapers in the driveway. Contact your newspaper delivery person and stop service while you’re gone. If you don’t have a locked mailbox, contact the post office and have them hold your mail. You can also ask a trusted neighbor to collect mail, newspapers and deliveries and have him/her hold them for you until you’re back.

Park Your Car in the Garage
The last thing you want is to get home from a vacation and have your car gone. If you can, park your car inside the garage, or have a family member park it at his/her house. You can also ask a neighbor to park their car in your driveway, making it look like someone is leaving each morning.

Put a Light on a Timer
A dark house stands out in a neighborhood, especially when all the other homes are lit up. Before you leave, buy a timer and install it on a lamp in your home. It’s also a good idea to install a motion-activated sensor on an outdoor floodlight that will be triggered should someone walk by it. You can also ask a neighbor to turn on the front porch light in the evening.

Mow Your LawnMow your Lawn
Grass can grow pretty fast in two or three days. If you have a lawn, make sure it’s trimmed before you embark on your trip. If you’re going to be gone longer than a week, ask a family member or neighbor to cut the grass in the front yard while you’re away.

Some of these items are easily overlooked, but could cause major issues when you’re away:

Unplug Small Appliances and Electronics
Small appliances and electronics can be energy vampires when plugged in, and some are still active even when they look like they’re turned off. Before you leave, unplug those items that won’t be used while you’re gone (coffee makers, toasters, espresso machines, etc.). It’s also a good time to make sure all smoke detectors work properly throughout your home.

Turn Down the ThermostatAdjust your Thermostat
Your thermostat makes sure your home maintains a specific temperature throughout the day. Before you leave, set the thermostat to a lower temperature if the house is going to be empty. This will help conserve energy while you’re gone. If you do turn down the thermostat, be sure to keep your home at a temperature that will still protect plants, pets and furniture.

Put the Water Heater in Vacation Mode
Traditional water heaters heat water throughout the day, even when you’re not using water. Before you head out on a vacation, put the heater in vacation mode. Check to see if your water heater has a VAC setting — which is for vacations. If it doesn’t, you can turn down the thermostat to the lowest setting. But don’t stop at the water heater: turn off water valves to the dishwasher, washing machine and any sinks. The last thing you want to come home to is a flood in your house because a pipe broke or a hose burst.

Tidy upTidy Up the Kitchen
Before you leave it’s always a good idea to clean out the fridge and dispose of anything that will go bad while you’re gone. The sink can harbor things that cause bad smells — run a half cup of vinegar and some water through the garbage disposal to alleviate any potential buildups, and make sure to take out any trash and recycling so you don’t come home to a smelly house. If you have a trusted neighbor, ask them to put your garbage, recycling or yard debris bins out on pickup day.

Leave Emergency Contact Info with Neighbors
You may tell your family that you’re heading out, but you should also let a neighbor know. Neighbors live near you and can be your first point of contact should something happen to your home while you’re away. Let a trusted neighbor know you’re going to be out of town — provide them with information on where you’re going, how long you’ll be gone, and contact information for yourself and for family members in case of an emergency.


Alternative Energy and Your Home

Alternative Energy and Your HomeWe all appreciate electricity — each one of us uses it in some capacity every day. Heating and cooling our homes is one of our top priorities, not only for our comfort but also for our safety. In recent years more and more information about alternative and green energies has become available to consumers. Green or alternative energy is energy that is produced from renewable resources: wind, water, or sunlight. Here are some of the most-readily available options for alternative energy systems offered to home buyers right now:

Solar PowerSolar Power
Solar power is “the power obtained by harnessing the energy of the sun’s rays.” This is done through solar panels and photo voltaic cells on the panels, which convert the sunlight into usable energy. Solar power is the most common and popular option for homeowners looking to take the first step toward alternative energy. Solar uses the power of the sun, so this option is best for homes or properties located in areas where sunlight is strong year-round. There are three types of solar panel systems: On-Grid Battery Systems, which are connected to the grid but also contain batteries that can store excess energy; On-Grid Systems without batteries – these are more simple and easier to install, but if the power goes out in the area the system will shut off; and Off-Grid Systems, which are not tied to the electricity grid and generate all their power independently.

At the current moment, solar power accounts for three-tenths of one percent of the total energy consumed in the U.S. (instituteforenergyresearch.org/). For those who live in year-round sunny climates – California, Arizona, Hawaii, etc. – a solar panel system can pay for itself in as little as three years (judithcurry.com).

Wind Power
Wind PowerAnother popular alternative energy option that has been seen throughout the U.S. is wind power. Wind power is the “power obtained by harnessing the energy of the wind.” Modern wind power uses wind turbines to harness wind’s kinetic energy, which is then turned into electricity. There are different types of wind power: Utility-scale, which are the large wind turbines seen on the side of hills– these are larger than 100 kilowatts and deliver electricity directly to the power grid; Distributed, which are smaller turbines, 100 kilowatts or less, and these deliver electricity directly to a home or small business. There are also offshore wind turbines, but these are mostly found outside the U.S. At the current moment, the U.S. receives about 4.1 percent of its electricity from wind power (www.awea.org/).

Wind power is an excellent option for those who live in areas where there is a good source of wind all year long. Initially, wind power systems can be expensive, and the turbine prices vary depending on the type, manufacturer and the area you live in. Many people look to the advantages of wind power over the initial investment – utility bills are cut and the homeowner has control of knowing how his/her energy is generated, and there are generally federal tax credits available to those who buy a wind power system.

Geothermal PowerGeothermal Power
Geothermal power is “the heat from the Earth.” Geothermal power takes advantage of the earth’s natural heat. Geothermal energy is harnessed in two ways: tapping extremely hot temperatures via steam at great depths, or the use of moderate temperatures at shallow depths (http://instituteforenergyresearch.org/). In almost all parts of the U.S., the shallow ground (upper 10 feet of the Earth’s surface) maintains a nearly constant temperature of 50 to 60 degrees Fahrenheit. To use this naturally occurring heat, consumers can install a geothermal heat pump. The pump utilizes air or antifreeze liquid in pipes. The liquid or air is pumped through the pipes, which are buried underground, and comes back into the building. In summer, when the temperatures are hotter above ground, the liquid or air moves heat from the building into the ground; in the winter, when temperatures are colder, the pipes pump pre-warmed air or liquid into the building. Geothermal power is also a renewable energy that can supply continuous power (www.ucsusa.org/).

Geothermal systems can be expensive to set up, with estimates into the low $40,000s. There are tax credits available, which can cover 30% of the total cost of a new geothermal system. Geothermal systems last about 20 years before needing new parts, and over the course of a 20 year lifespan, these systems can save homeowners upwards of $60,000 in electricity costs (www.esquire.com/).

The U.S. relies heavily upon fossil fuels for its energy sources. Currently, 82 percent of U.S. energy demand is met by fossil fuels (coal, petroleum (oil) and natural gas) while the other 18 percent is met by renewable energy and nuclear energy (instituteforenergyresearch.org/). Electricity is a vital part of the U.S. economy, and it helps a household run every day. Homeowners have options in every facet of their lives, and energy is no different. Fossil fuels are a finite resource – exploring other options available to homeowners not only opens up access to other technologies and ideas, but it also helps the Earth. Alternative energy also presents more reliable and efficient energy sources. When a homeowner or consumer gets more reliance and efficient energy, more money is saved in the long run, making for a happy, safe and sustainable home.


Staging Tips for Sellers

Staging Tips for Sellers

Spring has arrived, which means real estate season is upon us. When selling your home or property, attracting full price offers is always top priority, and a properly staged home can be your number one asset in drawing as many offers as possible. Here are staging tips to help you prepare your home for the market.

Enhance Your Entry
It’s the first thing buyers see, and most likely serves as the first impression of your house. Utilize the entry by updating the front door color, change out the door hardware (or clean and polish the current hardware). Make potential buyers welcome with a nice mat and some potted plants or flowers.

Clean Out ClutterStagingTips1
The majority of us have too much stuff, and clutter is a huge killer for potential buyers. Be ruthless when it comes to clutter — if you haven’t used it in three months, box it up. If you haven’t used it in a year, sell or donate it. Go one room at a time. It’s ok to have empty space. If you can’t part with something, get creative on how to store it. Rolling bins that fit under beds are perfect for hiding items and getting things out of the way. Too much furniture will also make a home look cluttered and smaller than it is. You want to create space – ask what you can live without. Every square foot is prime real estate.

Move or Float Furniture
Once you’ve moved out the clutter, turn to the remaining furniture. Furniture doesn’t need to be pushed up against walls. Moving and floating pieces can help rooms look and feel bigger. Try moving pieces around, even from other rooms, but remember to keep the perimeters clear with clear pathways.

Staging TipsLet the Light In
Natural light does wonders for a home and makes rooms more inviting. Take down heavy drapery and replace with gauzy and airy fabrics. If you have views, play them up! Look into roman shades, which help with privacy but also let light in. Simple curtain panels made from airy fabrics like cotton twill or translucent linen will let the light in during the day and still help with privacy at night.

Re-purpose Rooms
Do you have a designated junk room? Re-purpose rooms that have lost their identity. Most designers look at junk rooms and envision fantasy spaces: an exercise room, meditation space, art studio, etc.. Re-purpose a clutter/junk room into something that will add value to the house. Also consider loft spaces, stairwell nooks and other areas not utilized or gathering dust as possible areas for increased space.

Light It UpStaging Tips
Many homes are poorly lit, making rooms too dim or harsh on the eyes which can deter buyers when they walk into your house. Try to aim for a total of 100 watts for every 50 square feet. Don’t be afraid of dimmers, and replace light-switch covers that are old, dingy or broken. Uplights also help add depth to a room, especially when positioned behind a plant or piece of furniture.

Add Some Color
Color on the walls or as an accent can really make a room pop. Painting is an inexpensive and easy way to give your house a new look. Neutral colors don’t mean beige or off-white; warm tans, honey and soft blue-greens all attract the eye and help to make a room feel warmer without going overboard. Accent walls can also add a burst of color. If painting is too daunting, add richly colored accessories, pillows and throws for subtle bursts of color.

StagingTips4Add Art and Accessories
De-cluttering is important, but so is playing up what you have in your house. Adding art to a drab wall can also add character to a room. Try breaking up the art by patterning and grouping pictures or images together. Add a small touch by accessorizing your room — layer accessories in threes, with varied heights and widths. The eye naturally reads a room from left to right, so adding a large or striking object in the far right corner will draw the eye to it and make the room seem bigger. Another accessory not to be overlooked: plants. A vase of fresh flowers, branches, twigs or greenery will add depth and character to a room.


Reliance Network – Sales Automation Solutions


– Brokerage and Agent Sales Automation Solutions – 

At Reliance Network, we provide innovative business and technology solutions, which include a wide-array of lead generation, buyer-seller keep in touch and long-term cultivation tools with every company and agent website. This includes exclusive and easy-to-use products like Market Watch, Property Watch, Online Seller’s Reports, eNewsletters, Custom Drip Marketing Campaigns and more.

Reliance Sales Automation

1. Market Watch | 2. Seller’s Report | 3. Custom Drip Marketing Campaign 

For more information on Reliance Network’s full line of websites, online marketing tools, lead management and CRM for your real estate company or brokerage, please click here. Or Contact us for a Demo.