Reliance Network Hires Experienced Real Estate Software Sales Executive

LAKE OSWEGO, OR – September 14, 2016 – Reliance Network, a software developer that builds and integrates business technology for the real estate industry, has hired Gwyneth Iredale to join their team of real estate technology experts.

As the new Business Development and Client Relations Manager, Iredale brings over 25 years experience in software, of which eight years were specific to real estate, with a foundation in account management, branding and marketing.

“It’s an exciting time for Reliance Network and I am honored to represent this forward-thinking software developer. The company continually innovates technology that allows clients to connect more easily and effectively with home buyers and sellers, especially millennials,” explained Iredale. “I am surrounded by a talented team that’s well versed in the intersection of technology, real estate and home owners’ expectations.”

Most recently, Iredale was an Account Manager for enterprise software products at Symantec and Veritas, selling to IT directors and C-level executives. “Being able to speak on the same level as IT directors and CTOs at top real estate companies will allow me to better communicate the business value we bring with our software-as-a-service platform. I draw from my experience in real estate marketing software an understanding of our customers and their need for a robust solution that handles multiple database feeds and constant data manipulation with incredible attention to detail.”

“Gwyneth brings a fresh perspective and focus on marketing and business development, and expands account management services as we grow our client base. This supports our mission to continually evolve, staying agile for tomorrow’s fast changing demands, and to outpace and outperform the competition, reflecting the priorities and real needs of our clients,” said Sean McRae, CEO of Reliance Network. “Gwyneth will help give us visibility and acquire new clients while maintaining Reliance Network’s commitment to outstanding service.”

The company has relaunched a suite of responsive website marketing solutions and tools designed for and used by top real estate brokerages, sales professionals and their clients. “The updates to the BrokerCloud platform include ‘Search3’ for a responsive home search experience on any device; ‘CRM3’, our cloud-based client relationship management system integrated with lead management; prospecting automation; and more, making this the industry’s most comprehensive solution,” adds McRae.

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